Every Stop is a Story
Trains… cool right?
Well, after Covid shut down transport in the UK and everyone started working from home, GTR (Govia Thameslink Railway) had a bit of an identity crisis. No one was commuting in, so we needed to figure out a way to switch it up and get people to think of us as a travel brand, a means to a good time, or a great story. This was a complete rebrand and new strategy which has paid off very well so far. Choo Choo!
GOLD WINNER at the 2023 AND 2024 London DMA Awards: Travel + Tourism
The platform evolved over 2 years with various seasonal campaigns - showing how you could ‘open the door to more’ at the unique destinations and experiences on our lines, no matter who you are.
Selected examples