Don’t Wing It, Ka-Ching It

For most people, doing your own tax return is like being on a Japanese game show. You have no idea what’s going on, and you’re probably going to lose.

That’s why H&R Block are encouraging people to not ‘wing’ their tax return, and instead ‘Ka-ching it’ with their maximum refund guarantee.

The campaign was so successful in driving leads in 2021 it was renewed in 2022.

We also created an IG based AR game where people could try catch as many ‘deductions’ as possible and avoid getting audited.

ACTIVATION (spec)

What better way to launch this campaign than to bring our tax gameshow to the public in real life?? We had the sets, we had the deducti-balls ready to throw at people. Unfortunately the budget was cut at the final hurdle :(

Client: H&R Block
Marketing and Digital Innovations Director: Louise Cummins
Managing Director: Brodie Dixon

Agency: The Works
Creative Partner: Damian Pincus
Creative Director: Guy Patrick, Nathan Bilton
Art Directors: James Gillespie, Nathan Moore
Copywriter: David Arns, Jermaine Rowe
Strategy: Caroline Ghatt
Managing Partner: Kristie Thistlethwaite
Creative Project Manager: Kirsty Judges
Agency Producer: Honae MacNeill

Media: PHD
Public Relations: Candid Communications
Production company: Hooves
Director: Dinosaur
Sound: Rumble Studios