Krispy Kreme: Journey to Glazetopia
Krispy Kreme's latest doughnut range was inspired by the classic flavours of the cinema.
A blockbuster hit for the tastebuds needed a blockbuster movie to go with it, so we partnered with award winning production company Yukfoo to create an epic 360 VR sci-fi adventure, 'Journey to Glazetopia'.
Limited edition 'Doughnut Vision' VR Goggles were given out as gifts with an in-store purchase of a Movies Dozen Box.
As a teaser for social, we also created a trailer promoting the film.
Press Samples
Credits
Advertising Agency: Digital Arts Network + TBWA
General Manager of DAN: Liz Harper
Digital ECD: Russ Tucker
Producer: Annabel Jewers
Creative team: David Arns and Stephen Hansen
Account Director: Lauren Britton
Digital Producer: Kris Magadia
Designer: Raz Djamaluddin
Data Planner: Kathryn Claughton
PR Agency: Eleven
Managing Director: Roberto Pace
Group Account Director: Fiona Milliken
Account Director: Jade Glashoff
Senior Account Executive: Brenda Chan
Production Company: Yukfoo
Directors: Alan Dickson and Evan Viera
Producer: Amy Neave
Sound: Sonar Music
Producer: Sophie Haydon
Sound Engineer: Timothy Bridge
Media Agency: Sandbox Media
General Manager: Paul Brennan
Head of Digital: Laura Hamod Barnes
Krispy Kreme Australia
Marketing Manager: Russell Schulman
Digital Brand Manager: Jack Minchin