MeadowLea

Spread Happiness

MeadowLea is an iconic Australian brand, but with almost no advertising for 10 years, it needed some love.

To relaunch the brand back into the hearts and minds of Australians, we got some help from some of the happiest people we could find - kids! Then used their crazy imaginations to spread some happiness:)

TVC

We asked kids to imagine “their best-est picnic ever,” then partnering with award-winning production and animation studio Mighty Nice, brought their imaginations to life exactly as they said with an awesome array of mixed media.

Tub Lids

A few kids wrote their best jokes and we illustrated them for a fun surprise on the inside of tubs

Supermarket Radio

OOH

Gift with purchase

We created “Happiness Spreaders” - fun little MeadowLea knives based off our characters from the TVC.