GTR - Open the door to fresh air

Ocean Outdoor Entry

Ocean is the largest provider of OOH sites in the UK. Each year they run a competition for great ideas that not only show off their unique OOH tech, but also make an impact on the world.

Our idea was to highlight the shocking pollution levels around London with live Co2 data picked up around OOH sites. People were then invited to ‘Open the door to fresh air’ by jumping on a sustainable train and heading out to the nearest destination on our lines with the cleanest air at that very moment.

The idea picked up a very close 4th place finish, but may get produced by our client in 2025.