The Ash Globe
Australia was on fire. So we decided to light one up our Prime Minister’s arse.
In Dec 2019, there was apocalyptic smoke and ash literally raining down on our cities, and still our government refused to acknowledge the link between these devastating bushfires and climate change.
Together with Greenpeace, ‘The Ash Globe’ was created using real ash from the fires around Sydney to raise awareness and send our leaders message - this is not normal, this is a climate emergency.
Then with the power of social media and some of the world’s biggest celebrities, the government finally started to listen.
Awards
Shorty Awards
Winner - Environment & Sustainability
Silver - Pro bono
Bronze - Non-Profit
New York Advertising Awards
Finalist - Non Profit
Adstars
Crystal - Non-Profit
B&T Awards
Finalist - Best use of Social Media